Speculation has been rampant about a new stadium for the Bills. Although no formal or official negotiations between the team's owners, Terry and Kim Pegula, and state or local governments have taken place yet, the Pegulas have made some of their demands known to the public in considerable detail by way of what seem to be carefully orchestrated media leaks. The Bills play at the oldest stadium in the NFL which opened in 1973 and was known as Rich stadium for most of its existence. The new stadium is also expected to be in Orchard Park and an obvious site is the tract of land directly to the west of the current stadium, on the southwest corner of Abbott Road and Southwestern Boulevard.
The Buffalo News reported last week that the stadium financing plan will include the sale of Personal Seat Licences (PSLs). The paper spoke to Ron Raccuia, EVP of Pegula Sports and Entertainment, who explained that the the goal will to be to sell 50,000 PSLs which would likely start at $1,000 each and go up from there. PSLs have been associated with all new NFL stadiums built since 2009 and they can generate significant revenue to fund construction. The revenue from PSLs if often referred to as the "owner's contribution" but the funding really comes from the fans who decide to subscribe. The Pegulas are also looking for significant public funding - to cover at least half of the stadium's costs - and they will probably get it. After all, the Governor of New York State, Kathy Hochul, is a Buffalo native and she will want to be able to count on strong support from her home base in the western part of the state.
I've been thinking about my own situation with my seats at the 45 yard line 20 rows up from the field in the current stadium. The PSLs associated with seats in a similar location in a new stadium are surely to be among the most expensive there are (other than for the private suites). PSLs can be sold for a fixed term - like 10 years - or they can be sold as "perpetual" which really means for as long as the team plays in the venue. In the world of life insurance, it is sort of like the difference between term insurance and whole life. Raccuia said that any PSLs sold will be both perpetual and transferrable. The Bills will have played for 50 years in the current stadium by the time any new one is ready so if I were to buy a perpetual PSL, it would likely last longer than I do.
The actual pricing for a PSL in the best seats in this yet-to-be-built stadium is obviously unknown. When the Dallas Cowboys built their new stadium a few years ago, the most expensive PSLs cost upwards of $150,000 each. The Buffalo market will command much lower pricing than that but my best guess is that I will be facing a cost of between at least $10,000 and $15,000 USD per seat - perhaps more. If the PSLs are perpetual, then they will have a value on the secondary market and could be a good long-term investment. The NFL is the most popular sports league in the US and should continue to be for some time. But, for how long? 20 more years? 50? I know my way around a net present value (NPV) calculation and the PSL analysis is is similar to stock valuation where the price of a share is just the NPV of all of the issuer's future profits. Leaving aside the fact that the purchase of PSLs will be required in order to buy Buffalo Bills tickets at the 45 yard line, would I want to add a couple of perpetual PSLs to my investment portfolio? Its hard to say right now but I find the question an interesting one to consider. Plus I could leave them to someone in my will.
On to the actual football from yesterday which saw Josh Allen return to his 2020 form. After giving up a couple of touchdowns in the second quarter, the Bills first drive of the second half set the tone for the win. Allen took the team 93 yards in 17 plays and chewed up more than eight minutes before he found Emmanuel "Larry" Sanders for his second touchdown of the game. The Bills cruised from there as Washington quarterback Taylor Heinicke struggled through his first road start. The Bills now have one of the best receiving corps in the NFL with Sanders, Diggs, Beasley and Davis as well as tight-end Dawson Knox who also made a great catch for a touchdown.
Up next: the Houston Texans, who have managed to turn themselves into a near-disaster of a franchise, come to Orchard Park on Sunday. The Bills will need to avoid looking ahead to week five when they travel to Kansas City for a prime time re-do of last season's AFC Championship Game.